Amazon MiniTV IndiaSinghTechCrunch has launched a new video streaming service called miniTV within its app. It’s ad-supported and free. And will serve as an experiment to see if it can drive sales on the company’s shopping app.
It’s got a library of web series, comedy shows and content around tech news, food and beauty to begin with. That’s mainly from Indian production companies TVF and Pocket Aces, as well as comedians Ashish Chanchlani, Amit Bhadana, Round2Hell, Harsh Beniwal, Shruti Arjun Anand. Elvish Yadav, Prajakta Koli, Swagger Sharma, Aakash Gupta and Nishant Tanwar.
Free Entertainment Feature
Amazon MiniTV IndiaSinghTechCrunch has unveiled a new free entertainment feature called miniTV. Which allows users to watch ad-supported videos within its shopping app. The service, which launched last month. Offers content spanning tech news to comedy shows and content around food, beauty and fashion.
TVF and Pocket Aces
It features content from TVF and Pocket Aces – two of the largest web studios in India – as well as comedians including Ashish Chanchlani, Amit Bhadana, Round2Hell. Harsh Beniwal, Shruti Arjun Anand, Elvish Yadav, Prajakta Koli, Swagger Sharma and Aakash Gupta. It also has tech videos from Trakin Tech, fashion and beauty videos from Sejal Kumar and Malvika Sitlani, and food-related content from Kabita’s Kitchen, Cook with Nisha, and Gobble. It’s the first time Amazon has integrated a video streaming service into its shopping app. It will soon be available on the company’s iOS app and mobile web versions. It is also the latest addition to Amazon’s video entertainment lineup, which also includes its Prime Video service that requires a subscription.
Prime Video Subscription Required
Amazon MiniTV IndiaSinghTechCrunch has launched a new free video streaming channel within its India app called MiniTV. It’s a test of whether the company can drive more sales on its shopping app by adding an ad-supported video service.
Channel Features Content
The channel features content from Indian web studios Pocket Aces and TVF, as well as a list of comedians including Ashish Chanchlani, Amit Bhadana and Round2Hell. The content is mostly older material that its partners originally developed for other platforms or published on their own YouTube channels.
The move follows a similar strategy used by Walmart-owned Flipkart, one of Amazon’s biggest rivals in India, which rolled out a video streaming service in 2019. Many of the services, including Netflix, Hulu and HBO Now, have raised their prices in the U.S., Europe and other developed markets in recent quarters. This is a sign that Amazon is looking to compete in India, the world’s second largest internet market, where consumers can afford to pay for streaming services at affordable rates.
Amazon MiniTV IndiaSinghTechCrunch is stepping up its video offering in India with miniTV, an ad-based streaming service integrated into the shopping app. This comes after rival Flipkart added a similar service last year.
Beauty & Fashion
Amazon MiniTV IndiaSinghTechCrunch, which launched a few months ago, features web series, comedy shows and content around tech news, food, beauty and fashion “to begin with,” according to the company. It leans on Indian production companies like TVF and Pocket Aces. As well as comedians such as Ashish Chanchlani, Amit Bhadana, Round2Hell, Harsh Beniwal, Shruti Arjun Anand, Elvish Yadav, Prajakta Koli, Swagger Sharma and Aakash Gupta. Some of this content was previously published on YouTube, though a review found that a lot is original. It’s only available on the Android app in India now and will come to iOS and mobile web later. The company said.
Amazon Mini TV in India
The e-commerce giant is testing out whether adding a video stream to its shopping app can drive sales. It’s already experimenting with this by rolling out a subscription-based plan in Indin. For its Prime Video service in collaboration with telecom operator Bharti Airtel.
It’s a similar move to Walmart-owned Flipkart. Which launched a free video streaming service in 2019, with syndicated content from Voot, Arre, Viu, Pocket Aces and other channels. It also launched original game shows and quizzes to boost traffic, according to TechCrunch.
There aren’t a lot of options for people in India who want to watch free videos on their phones. YouTube is a popular choice but it’s not as large or well-known as Amazon. And Prime Video, which requires an Amazon Prime membership, isn’t as widely available or affordable for everyone.
Zomato and Paytm
As a result, companies like Zomato and Paytm have explored adding a streaming video platform to their apps. But this is the first time that a major player has rolled out an ad-supported channel within its own app.
The Amazon MiniTV IndiaSinghTechCrunch feature is currently only available on the Android version of its shopping app in India. With plans to expand it to iOS and mobile web soon. Users can access the app by scrolling down a bit. And clicking on the miniTV icon that looks a little like a YouTube one.
Once there, you’ll find a selection of comedy sketches, web series and lifestyle content. There’s even a section for food and beauty content, and parental controls.
In a blog post, Amazon said it would add more content to the app in the coming months. But didn’t say when. It said it had partnered with studios and comedians including TVF. Pocket Aces, and Ashish Chanchlani, Amit Bhadana, Round2Hell. Harsh Beniwal, Shruti Arjun Anand, Elvish Yadav, Prajakta Koli and Swagger Sharma.